Monthly Income Report – 2018 Summary

When you first start a business it can be a little scary not knowing if it is going to be successful or not. Luckily for me, we were not the first blogger/Youtuber out there and there were plenty of people for me to go back and watch how they grew. I continually checked on the income pages of my influences like Michelle of MakingSenseOfCents.com and Pat Flynn of SmartPassiveIncome.com for a constant reminder that it can be done. You can make money from a blog or Youtube channel.

When you first start a business it can be a little scary not knowing if it is going to be successful or not. Luckily for me, we were not the first blogger/Youtuber out there and there were plenty of people for me to go back and watch how they grew. I continually checked on the income pages of my influences like Michelle of MakingSenseOfCents.com and Pat Flynn of SmartPassiveIncome.com for a constant reminder that it can be done. You can make money from a blog or Youtube channel.

I started tracking this information in April 2018 for my own knowledge so I could see where I was coming but I wish I started from day 1. Every month when I collect this information it makes me actually see my progress or lack of progress and how it correlates to the amount of work I put in. If you are starting out I highly recommend you tracking this data.

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Monthly income is a great data point to see every month because its growth is one of our main goals. Just remember that you need to look at the data objectively.

Ask yourself some leading questions to try and figure out what works for you and your audience.

  • Did you make more or less money this month?
  • Did you create the same, more, or less content?
  • What type of content did you create?
  • How did you promote it? Facebook? Instagram?
  • Were there any external factors that could have led to a difference? Is summer starting? Did the stock market drop?

This type of thinking will help you analyze what you need to do to continue your monthly income growth.

This is one of the most important graphs for us. We are risk averse when it comes to our income. That means that we strive to diversify our income as much as possible. Since we have four main sources of income (Product Income, Sponsorship Income, Ad Revenue, Affiliate Income) we would like to see an even 25% each split or as close as possible to that.

This would allow us to not worry as much about a drop in one of them from something out of our control (ie: Youtube Adpocalypse). It also helps to focus our time on a month to month basis. If we want to increase the revenue from one section or another we can set our monthly goals to include tasks that will directly impact that income source.

For example, if we want to increase the percentage of income from affiliate sources then we focus on ways to promote our affiliates in our newsletter, blog posts, social media, and youtube videos.

We always tracked content created but only looked at each individually. When we started to look at all the work we on a single dashboard it became so much more interesting.

We can now see the months where we had other commitments like November where we visited with family and came down with an illness.

Adding income growth rate also showed us that even if you don’t produce new content, the beauty of the internet is that our previous content is still being shown and is making us money. Go passive income!

Tracking blog articles published versus pageviews gives us a great view of what we are creating and how much traffic we are generating.

The data tells me that Google takes a little bit of time to send traffic to a new article since the increase in traffic is a little delayed.

I can also see that it looks like Google appreciates consistency which will now be a goal for 2019.

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We track Youtube metrics similar to the blog. While we can see a slight correlation between videos posted and views its not as significant as it seems from this chart.

The more videos you post the more views you will get from your main group of supporters, BUT a large amount of these views came to older videos that the algorithm choose to promote. I’ll need to work on better data in 2019 to track it.

Facebook is a strange platform. Growth does not correlate to posts and we kind of ignore it for the most part only resharing external content there. Most of the growth comes from other people sharing our content or searching us out.

Instagram growth is the only platform where we have a direct correlation of growth to posts. While the algorithm had an effect on the rate of growth, it is still a near real-time platform. It will not show a post you made a month ago for the most part. The more posts, the more exposure, the more growth. We tend to lean more towards Instagram stories than posts these days to give people some up to date information about where we are and what were are doing.

That’s it for 2018! Any recommendations for metrics I should track going into 2019? Let me know below!

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